Doing media interviews -- whether it’s radio, newspaper, television or magazines, and even blogs -- is free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars on the table.
There’s a huge difference between advertising and publicity and I’ll give you four reasons why publicity has a better advantage over paid advertising:
People pay more attention to it.
People are much more likely to trust and believe the message being presented.
You reach a much larger audience who wants to buy from you.
Just to quickly share with you the real value of publicity:
A single radio ad can cost you anywhere from $400 to $20,000 or a lot more per minute depending on the network or show and whether it’s local or national....
As a former award-winning TV producer and host, and a current PR/publicity professional and magazine publisher, I have been on both sides of the media interview playing field.
I understand what makes a great interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few tricks of the trade that can make you look like a pro -- which will make the reporter’s job easier and most likely translate into a better publicity opportunity.
Here are a few basic tips to follow:
When a publicity campaign generates a media response, try to respond as quickly as possible to the initial contact and subsequent requests from them. Reporters, editors and producers, and show hosts are on a constant deadline. If they don’t get what...
Have you ever watched or heard someone do a television or radio interview and after the interview, you couldn’t remember the phone number even though you were interested in learning more about their product or service?
I have had that experience on numerous occasions.
If you can’t easily remember their contact information, it becomes a lost sale for them. As a business owner, you should put yourself in that same position. When doing media interviews, wouldn’t you want your listeners or viewers to easily recall your contact information?
A vanity or toll-free number is a combination of letters that represents or defines a company’s identity or brand and because it is a very effective marketing technique, these “phone words” should reflect your brand or a description of your brand or identity as...
Before making the choice to purchase an item, such as a mobile phone, or to take advantage of a service such as eating at a restaurant, we most commonly ask for others' opinions on a particular brand or company. That helps people to avoid products and restaurants that are bad while finding out what they can hope for from the rest of the market. That's the process of using a review to check out a particular item, and it's one of reputation management's prime tasks.
Reputation management on the Internet is a way to protect and enhance the reputation a business or brand has online. You can do that in-house, or you can employ others to do it for you. No matter what, product reviews are key to reputation management. Those...
Ask yourself the reason why Nike and McDonalds are such popular companies. Is the reason that they are making the best products or services? Is it their long history that automatically confers a reputation for reliability on their brand or company? It's because each of them has a fine reputation for accomplishing what it set out to do. Everything hinges on reputation. Nike's reputation is as a creator of great quality sports gear, and McDonald's is among the top fast-food restaurants on the planet.
Reputation is more important than money, both for individuals and for businesses. It's what would lead others to give you their trust and purchase what your business is offering. A good reputation for your business would bring words like QUALITY or EXCELLENCE into people’s minds. Most consumers,...
Advertising is informing the world of how awesome you are, while publicity allows others to sing your praises and let the world know how awesome you are. Which do you think is more effective?
When businesses and organizations realize how important publicity is, they tend to have more success than those who rely only on advertising to reach their target market.
Print media, radio, and TV news shows are full of content about companies and organizations. Those with the knowledge of how to present materials in a professional manner to the right people will receive media coverage at no cost, while those with no understanding of how publicity works have to depend on advertising budgets to reach their audience, typically with results that are much less impressive.
Here are a few thoughts to...
It is has been clearly recognized that businesses, no matter how large or small, expend large amounts of effort in attempting to locate ways to get the best publicity for their particular organization and its achievements. These days, publicity is a major factor in a company's budget to increase profits.
Reaching out to your potential clients is a very basic, yet complex process. There are a variety of ways available on the Internet in which to publicize and market your business; however, one of the most inexpensive methods for doing so is to make use of the online press release websites, as plenty of them offer no-cost or low-cost PR options.
An online press release allows a business to easily reach out to the targeted online community. On PR sites you can...
Tags Are Where It’s At!
Allow it to be simple for your website's visitors to tag you. Make it easy for your readers to share your content through social networks and social bookmarking. Place links to your social networking site at the bottom of your articles. At social bookmarking sites, readers publicly share your bookmarks and tag them to make them easier for others to find. Appealing articles on your website will be tagged by readers, and as a result, others will find them.
A press release sprinkled with keywords is also a good practice. Among the most widely known systems for doing press releases is PRWeb. Redesigning your website and launching a new product are good opportunities for publishing press releases. A release could even attract the attention of a...
Who wouldn't want to be their own boss? For that to take place, research and enough capital are necessary. The same rules are applicable to any individual who wishes to begin his own magazine publishing.
Content is really going to weigh heavily on your magazine's success. If you are doing something much like what Cosmopolitan or Vogue is doing, it is more likely than not that you will not even dent the market, as you offer nothing new.
For your magazine to sell off the stands, you must feature something unique. For example, instead of placing a focus on apparel, you can create a magazine geared toward parenting or cooking. What it comes down to is good market research.
If you're not able to do it yourself, hire a market research group to do...
Magazine publishing is an explosively thriving industry. There are shelves and shelves of magazines in supermarkets, convenience stores, and bookshops. Between tabloid, fashion and specialty magazines, there is no doubt that magazines are a growing market. You may be surprised to know that pretty much any subject, from science to arts to various sports, has a magazine dedicated to it. There are even specialty magazines for collectors of almost every interest – from coins to dolls to antiques – with more readers than you might expect. However, quite shockingly, these niche magazines are pulling in major profits. This might be because of the small size of their market that makes it easier to target and connect with.
Magazines that serve specialized niches have a more personal connection with their readership, so...