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It is a known fact that businesses, no matter how large or small, expend large amounts of effort attempting to locate ways to get the best publicity for their organization…

Advertising informs the world of how awesome you are, while publicity lets others sing your praises and let the world know how awesome you are. Which do you think is…

Ask yourself the reason why Nike and Mcdonald’s are such popular companies. Are they making the best products or services? Is it their long history that automatically confers a reputation…

Before purchasing an item, such as a mobile phone, or taking advantage of a service like eating at a restaurant, we most commonly ask for others’ opinions on a particular…

Have you ever watched or heard someone do a television or radio interview, and after the interview, you couldn’t remember the phone number even though you were interested in learning…

As a TV producer and host, and a PR/publicity professional and magazine publisher, I have been on both sides of the interview table. I understand what makes a great interview…

Media interviews — whether it’s radio, newspaper, television, magazines, or even blogs—are free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars…

The media always seeks impactful stories; if you give them what they want, you will gain more media coverage opportunities. There are numerous ways to promote yourself and your business…

Do you have a special event, occasion, or unique story about your company? If so, you should be sharing it in a press release. Press releases are an excellent way…

How can you get your story picked up by the media? Here are a few practical tips to follow. First, become familiar with the media outlets you plan to contact.…