How Do You Deal with Negative Press? – Part 4

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

When you start getting meaningful media coverage, negative press is bound to happen eventually. In the era of the internet, news moves fast--and unfortunately, the old adage that “all press is good press” is simply untrue. Bad coverage is bad for business. But, bad coverage can be utilized as a platform for growth. And that’s what I’m going to teach you to do. Whether it’s a minor criticism or a complete media meltdown, I always tell my clients to have an action plan in place so they can respond calmly and deliberately.

Stay Calm

Negative press isn’t a...
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How Do You Leverage Your Existing Audience? – Part 3

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

You know you have a product or service that your audience wants. So why aren’t they jumping on it? I run into this with new clients all the time. They’ve been on TV. They’ve done the interviews. They get good traffic on their website and social media. But for whatever reason, nothing is happening--it’s not converting into business. Their company isn’t growing, and they aren’t hitting anywhere near their revenue potential. They need to leverage their existing audience to reach their goals. But how? This is a complicated question, but it all comes down to this: are you...
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How Do You Get Your Brand in Front
of New Customers? – Part 2

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

If you want your brand to have an impact, you need to get it in front of new customers. There’s no sugarcoating it: the best brand in the world can’t do a thing without an audience. So, how do you start building that base? How do you put yourself out there in an effective way? Once you know your “why” and your “how” (which I discuss in this article), you can start using that foundation to build an audience.

You may already be familiar with the term “customer avatar.” Basically, a customer avatar is a character...
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How Do You Generate Positive Publicity
for a New Brand? – Part 1

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

The number one question I get asked when people find out I am a media consultant is “I just started a business--how do I start ‘doing publicity’?” And that’s a great question: even if you have the best idea in the world, you need to get eyes on it. How do you get traffic and generate buzz about what you’re doing?

Launching a new brand can be extremely daunting. The internet is flooded with tutorials and “Top 10 Tips” for generating fast publicity and getting your brand off the ground. But unfortunately, most of the advice...
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Your Business Needs Stories
Research has shown that one of the principal influences on the consumer's decision whether or not to buy is whether or not they actually like your brand and products; obviously they won't buy something they actually dislike, but they are much more likely to buy if they have the positive emotional engagement that "likeability" confers. If you can create a good story that makes your brand or products seem more likable, that will have a more significant impact on your potential purchasers than anything else you can do. Research has also shown that a television commercial that tells the story is three times more effective, and a written advert that tells a story is twice as effective. Your story can reach out and pull in your potential customers in ways...
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Do you have a story? Sure you do…
Did you know you have multiple captivating stories you can share with your audience? Storytelling has existed since the beginning of mankind. Yet in business, we often forget to tell our stories and it’s a shame because stories are one of the best ways to connect with customers and encourage them to take action. In business, we often focus on objective data, facts and figures, product features, charts, technology and engagement through social media. However, storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your business. Stories work well because they're interesting and engaging. You can practically take any kind of content that may be slightly dry or dull, and weave...
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Do Reporters and Journalists Care About Your Online Reputation?
You better believe they do! The media uses the internet to search for potential expert guests for their news and radio shows, and magazine articles. When they come across information about you, you want them to read about the positive impact that you’re having on your customers and clients, and what you are doing in your community. Your online reputation is extremely important not only for your customers but to media outlets that are looking for experts like you to educate, inform and entertain their audience. Do you know what your online reputation says about you? Basic internet reputation management begins with careful monitoring of all mentions on the internet. This means keeping careful track of search engine results for key terms like your name, address, company name or brand name.  Anywhere that your name...
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How I Helped One of My Clients Increase Her Visibility
You know, there's nothing I love more than helping others succeed. And in the challenging media industry, it gives me great pleasure to know that I can help business owners like you understand the power of publicity and apply unique strategies to achieve amazing results.

Here’s an example:

When one of my clients, Natascha first came to me for help, she had no understanding about publicity or how to use it to increase her credibility, how to be seen as an expert and build authority within her field.

What She Does

As a speaker and career coach, she wanted to learn how to develop a media strategy for getting publicity. Her business sometimes requires her to travel across the country. One of her goals was to connect with...
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Influence – A powerful way to quickly boost your business!
Did you know that having influence can have a powerful impact on your business? Just look at Oprah, Anthony Robbins, Bill Gates, Dr. Phil McGraw, Warren Buffett, Dr. OZ and many others. They all have a tremendous influence on millions of people and they accomplished it by consistently delivering their message through various news media platforms. They used the media to help propel them to where they are today. When people perceive you as having credibility and expertise in a given field, your opinion and recommendations gain vital credibility. Your ideas, the content you create, the information you share whether delivered through audio, video, text or some other form of media is taken to heart. Most importantly, people respect your experience and trust your knowledge. Doing media interviews can quickly help you build influence and credibility....
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This is my story…
Hey! It's Monica here. I hope you are having a fantastic day. It’s funny how a small thing can change your life.  The turning point for me was an interview I did for a local talk show many years ago. That interview transformed my business. You see, at the time I had no idea about marketing, let alone publicity and I had no idea where my next sale was going to come from. All I knew was that I had to drum up publicity any way I could, as cheaply as possible. Getting an interview regardless of how small it was, seemed like a way to get my message out. I still remember it like it was yesterday.  There I was, in a little studio, being interviewed about my first book. Over 20 years...
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