Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.
The number one question I get asked when people find out I am a media consultant is “I just started a business--how do I start ‘doing publicity’?” And that’s a great question: even if you have the best idea in the world, you need to get eyes on it. How do you get traffic and generate buzz about what you’re doing?
Launching a new brand can be extremely daunting. The internet is flooded with tutorials and “Top 10 Tips” for generating fast publicity and getting your brand off the ground. But unfortunately, most of the advice...
Research has shown that one of the principal influences on the consumer's decision whether or not to buy is whether or not they actually like your brand and products; obviously they won't buy something they actually dislike, but they are much more likely to buy if they have the positive emotional engagement that "likeability" confers.
If you can create a good story that makes your brand or products seem more likable, that will have a more significant impact on your potential purchasers than anything else you can do.
Research has also shown that a television commercial that tells the story is three times more effective, and a written advert that tells a story is twice as effective. Your story can reach out and pull in your potential customers in ways...
Did you know you have multiple captivating stories you can share with your audience?
Storytelling has existed since the beginning of mankind. Yet in business, we often forget to tell our stories and it’s a shame because stories are one of the best ways to connect with customers and encourage them to take action.
In business, we often focus on objective data, facts and figures, product features, charts, technology and engagement through social media.
However, storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your business.
Stories work well because they're interesting and engaging. You can practically take any kind of content that may be slightly dry or dull, and weave...
You better believe they do!
The media uses the internet to search for potential expert guests for their news and radio shows, and magazine articles.
When they come across information about you, you want them to read about the positive impact that you’re having on your customers and clients, and what you are doing in your community.
Your online reputation is extremely important not only for your customers but to media outlets that are looking for experts like you to educate, inform and entertain their audience.
Do you know what your online reputation says about you?
Basic internet reputation management begins with careful monitoring of all mentions on the internet. This means keeping careful track of search engine results for key terms like your name, address, company name or brand name. Anywhere that your name...
You know, there's nothing I love more than helping others succeed.
And in the challenging media industry, it gives me great pleasure to know that I can help business owners like you understand the power of publicity and apply unique strategies to achieve amazing results.
Here’s an example:
When one of my clients, Natascha first came to me for help, she had no understanding about publicity or how to use it to increase her credibility, how to be seen as an expert and build authority within her field.
What She Does
As a speaker and career coach, she wanted to learn how to develop a media strategy for getting publicity. Her business sometimes requires her to travel across the country. One of her goals was to connect with...
Did you know that having influence can have a powerful impact on your business?
Just look at Oprah, Anthony Robbins, Bill Gates, Dr. Phil McGraw, Warren Buffett, Dr. OZ and many others.
They all have a tremendous influence on millions of people and they accomplished it by consistently delivering
their message through various news media platforms. They used the media to help propel them to where they are today.
When people perceive you as having credibility and expertise in a given field, your opinion and recommendations gain vital credibility.
Your ideas, the content you create, the information you share whether delivered through audio, video, text or some other form of media is taken to heart. Most importantly, people respect your experience and trust your knowledge.
Doing media interviews can quickly help you build influence and credibility....
Hey! It's Monica here. I hope you are having a fantastic day.
It’s funny how a small thing can change your life. The turning point for me was an interview I did for a local talk show many years ago. That interview transformed my business.
You see, at the time I had no idea about marketing, let alone publicity and I had no idea where my next sale was going to come from. All I knew was that I had to drum up publicity any way I could, as cheaply as possible.
Getting an interview regardless of how small it was, seemed like a way to get my message out. I still remember it like it was yesterday. There I was, in a little studio, being interviewed about my first book.
Over 20 years...
How can you get your story picked up by the media?
Here are a few practical tips to follow.
First become familiar with the media outlets you plan to contact. Your pitch should address how your story will work for them. In your pitch, tell them what makes your story right for them.
Show producers and journalists receive hundreds of pitches every week, so don't take "no" personally. It could be that they recently did a similar story, or your particular story angle just isn't right for them, or it might not be the best time for your type of story. Timing is very important when it comes to introducing story ideas to the media. Ask them if someone else may have an interest in your story.
Finding good leads for speaking engagements can be a daunting task especially when you’ve never spoken in front of a crowd before.
Even if you have gotten a few gigs, it can be challenging to get hired on a consistent basis. Don’t get discouraged. Thousands of speakers are making a living from the stage and so can you. There are multiple ways to find leads for paid speaking engagements.
9 Methods to Find Contacts, Get Booked and Fill Seats
Become a leading authority and expert in your niche. Generate awareness about your company and the problems you solve so that you can set yourself apart from your competition. People seek experts who are seen as trusted authorities.
Speak for free until you get a paid gig. Free is good; especially when you have no...
Do you have a special event or occasion, or a unique story to share about your company? If so, you should be sharing it in a press release.
Press releases are an excellent way to keep your company in the spotlight. They allow you to share with your allies, employees, customers, and prospects what you are doing in your industry.
When you distribute a press release to the masses through a service like PR Newswire or PR Web, you increase your chances of getting picked up by hundreds of major media outlets including magazines, newspapers, top media websites and broadcast TV affiliates. Press releases can help open the door to inquiring minds – people who want to learn more about what you do.
Whenever you distribute a press release you should also...