Reasons Why Reputation Management is Critical

Ask yourself the reason why Nike and McDonalds are such popular companies. Is the reason that they are making the best products or services? Is it their long history that automatically confers a reputation for reliability on their brand or company? It’s because each of them has a fine reputation for accomplishing what it set out to do. Everything hinges on reputation. Nike’s reputation is as a creator of great quality sports gear, and McDonald’s is among the top fast-food restaurants on the planet.

Reputation is more important than money, both for individuals and for businesses. It’s what would lead others to give you their trust and purchase what your business is offering. A good reputation for your business would bring words like QUALITY or EXCELLENCE into people’s minds. Most consumers, say about 85%, stick to well-known brands in which they have confidence. For instance, I’d choose to purchase an iPhone over a brand that costs the same but is unknown. That’s the reason for the importance of a good reputation. It’s the driving force that brings you customers.

But how do you get a wonderful reputation?

Before reputation management became popular, every company or individual in business aimed to stand out as a top-quality service provider. One incident of bad publicity required a thousand positive deeds to cancel it out. “Word of mouth” was something companies needed prior to the Internet to tell others the positive things about what they were offering. Naturally, “word of mouth” can work the other way, too. Bad publicity can get around more rapidly than a contagious disease.

These days it’s easy to find the services of an online reputation manager. This provides you with the opportunity to enhance your reputation or do damage control with regard to negative publicity or customer feedback. It’s done when someone offers positive feedback about what your business is offering or even what you’ve achieved. For instance, nowadays folks are seeking businesses with a “green” emphasis.

A reputation manager can make it seem as if your items are ecologically sound. That’s what manipulating data online means. Why is it critical to develop an online reputation? Simply because 60% of social network users post reviews of products and services, and 53% of adults on the Internet are looking for specific brands. Look at sheer numbers, suppose they were working in your favor, and imagine the boost they will give to your sales.

Download my free checklist which shares six ways for managing your reputation.

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