28 Reasons Why You Should Distribute a Press Release

Do you have a special event or occasion, or a unique story to share about your company? If so, you should be sharing it in a press release.

Press releases are an excellent way to keep your company in the spotlight. They allow you to share with your allies, employees, customers, and prospects what you are doing in your industry.

When you distribute a press release to the masses through a service like PR Newswire or PR Web, you increase your chances of getting picked up by hundreds of major media outlets including magazines, newspapers, top media websites and broadcast TV affiliates. Press releases can help open the door to inquiring minds – people who want to learn more about what you do.

Whenever you distribute a press release you should also post it on your company website and email it to your lists.

To give you some ideas, here’s a short list of possible reasons for you to write and distribute a press release right now.

  1. New products that solve unique problems
  2. Business start-up
  3. Partnerships, especially with well-known entities
  4. Strategic alliances with other companies in same industry
  5. New or innovative business strategy
  6. Restructuring your company
  7. Taking your company public
  8. Overcoming a major challenge that’s known to the public
  9. Important executive retiring or resigning
  10. Comment from company executives regarding business or economic trends
  11. Announcement of research results
  12. Major anniversary
  13. Major new client acquisition
  14. Company revenue, sales growth
  15. Company name change
  16. Winning of a major award or receiving national recognition
  17. Company presenting an award
  18. Company sponsoring an event
  19. Receiving sponsorship for a company event
  20. Receiving industry accreditation or certification
  21. Holding a free learning event such as a seminar or workshop
  22. Issuing a statement popular subject that positions your company as a leader
  23. Important, free information available to your target market
  24. Company speaker’s bureau
  25. Community work or philanthropic support
  26. Major company milestone such as a 25th anniversary or hiring of 1,000th employee
  27. New board of directors
  28. New website that offers more value and better functionality for visitors

A press release is a very cost-effective way to reach more of your market while positioning your company as a leader in your industry. The time to start reaching more customers and clients is now.

About Monica Davis

Monica Davis is a recognized media strategist and storyteller who is committed to assisting entrepreneurs and companies with elevating their brands to the next level. As the President of Atela Productions, she coaches, trains and educates CEOs, entrepreneurs, and professionals on subjects including obtaining relevant media exposure, effective communication strategies, excellent interviewing techniques, converting publicity into profits and developing impactful brand narratives that resonate with their market. Atela Productions is the recipient of five 2019 International Gold Hermes Awards. Sponsored by the Association of Marketing and Communications Professionals, the awards honor the best of the best who conceive, design and implement innovative ways to brand, market and communicate.

“Monica knows how to position your message in a way that it can be heard. And at the same time, she can show you how to monetize your message which is something that few to no publicists do. If you are serious about growing your business and income and you would like to use media to accelerate that process, I encourage you to use Monica’s Media Mastery course and Media Mogul coaching programs.”
William R. Patterson, CEO, The Baron Solution Group

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