Did you know you have multiple captivating stories you can share with your audience?
Storytelling has existed since the beginning of mankind. Yet in business, we often forget to tell our stories and it’s a shame, because stories are one of the best ways to connect with customers and encourage them to take action.
In business, we often focus on objective data, facts and figures, product features, charts, technology and engagement through social media.
However, storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your business.
Stories work well because they’re interesting and engaging. You can practically take any kind of content that may be slightly dry or dull, and weave it together with a story to make it much more interesting and dramatic. This is why TED Talks is so popular. TED Talks often present very difficult or technical information, but it’s put together with the personal story of the presenter to give it life.
Incorporating your personal story into your business and sharing it with your prospects can make a huge difference.
Reporters love to interview guests who have great stories to share with their audience.
Sometimes it’s hard to discover stories that will help our businesses build relationships, stir emotions, and engage our customers.
You can get started by thinking about stories you’ve already heard and how they affected you.
- Think of some companies or business owners that you like and respect. Can you think of examples of when they used personal stories to express their reasons for setting up or establishing their business?
- Similarly think of some public speakers that you’ve heard speak. What did you like about their presentations? Can you think of examples of when they used personal stories to express who they were, their values, or beliefs? Now, put aside some time to think about how you can begin writing your own personal story to use in your business. You may be amazed at what you come up with.
If you haven’t already, join my Facebook group to get a few tips on how to write your personal story.
I’d love to hear your story some day.