You better believe they do!
The media uses the internet to search for expert guests for news, radio shows, and magazine articles.
When they come across information about you, you want them to read about the positive impact that you’re having on your customers and clients and what you are doing in your community.
Your online reputation is crucial for your customers and media outlets looking for experts like you to educate, inform and entertain their audience.
Do you know what your online reputation says about you?
Essential internet reputation management begins with careful monitoring all mentions on the internet. It means keeping track of search engine results for key terms like your name, address, company name, or brand name. Anywhere your name could appear is a place that needs to be monitored, not just Google. Also, remember all the social networks and other search engines that can yield different results.
You should check your reputation online occasionally to ensure that negative comments are not appearing about your company.
Don’t give the media a reason not to contact you for an interview. Monitor your reputation and manage those mentions that may not be very favorable.