It is a known fact that businesses, no matter how large or small, expend large amounts of effort attempting to locate ways to get the best publicity for their organization…
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Advertising informs the world of how awesome you are, while publicity lets others sing your praises and let the world know how awesome you are. Which do you think is…
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Ask yourself the reason why Nike and Mcdonald’s are such popular companies. Are they making the best products or services? Is it their long history that automatically confers a reputation…
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Before purchasing an item, such as a mobile phone, or taking advantage of a service like eating at a restaurant, we most commonly ask for others’ opinions on a particular…
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Have you ever watched or heard someone do a television or radio interview, and after the interview, you couldn’t remember the phone number even though you were interested in learning…
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As a TV producer and host, and a PR/publicity professional and magazine publisher, I have been on both sides of the interview table. I understand what makes a great interview…
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Media interviews — whether it’s radio, newspaper, television, magazines, or even blogs—are free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars…
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The media always seeks impactful stories; if you give them what they want, you will gain more media coverage opportunities. There are numerous ways to promote yourself and your business…
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Do you have a special event, occasion, or unique story about your company? If so, you should be sharing it in a press release. Press releases are an excellent way…
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How can you get your story picked up by the media? Here are a few practical tips to follow. First, become familiar with the media outlets you plan to contact.…