Trust and confidence are created because we’re able to present ourselves as informed, knowledgeable, and easy to understand. However, when you’re in front of the media, and you don’t embody those aspects, it can quickly lead to immediate and long-term brand reputation challenges.
That’s why when you do get media coverage that’s vital to your marketing strategy, you can’t avoid questions, not know the answers, or sounding like you aren’t 100% sure about why you’re there.
Think about it.
How many times have you heard someone being interviewed on a television or radio show and you noticed that they spoke around an issue or question that was asked or didn’t know how to answer the question?
Did you feel like they would be someone you’d do business with or trust with your financial or time investment? Probably not.
That’s why it’s crucial that you’re thoroughly prepared for an interview and anticipate any questions that may be asked, so you don’t ruin your reputation before you even get started.
Here are three tips you can utilize to help you deliver an effective interview:
- Know exactly what you want your audience to take away from the interview.
- Never “wing it.” Just because you’re immersed in a subject every day through your business doesn’t mean you can spontaneously string sentences together to create a smooth interview experience.
- Develop three key talking points that convey your message, so as not to lose your audience by highlighting too many points.
These are just a few simple, and effective ways to get you started, but you should always go the extra mile to be prepared for interviews or media coverage—especially if you know in advance that you’ll be participating in them.
Remember, you want potential customers, investors, or community members to trust in what you have to say, believe in what you’re selling or offering, and take action after you’ve presented your message.
From your posture to your answers to the way you interact with your interviewer can make the difference between establishing yourself as a go-to professional or ruining your reputation in an instant. Always be prepared to make the right impression.About Monica Davis
Monica Davis is a seasoned media coach, strategist, storyteller and award-winning television producer and host with 20+ years of experience in the media industry. She is on a mission to assist entrepreneurs and companies with elevating their brands to the next level to reach more of their market, and quickly grow their business and influence all without spending a lot of money.