We create trust and confidence because we’re able to present ourselves as informed, knowledgeable, and easy to understand. However, when you’re in front of the media and don’t embody those aspects, it can quickly lead to immediate and long-term brand reputation challenges.

That’s why when you do get media coverage that’s vital to your marketing strategy, you can’t avoid questions, not know the answers, or sounding like you aren’t 100% sure about why you’re there.

Think about it.

How many times have you heard someone being interviewed on a television or radio show, and you noticed that they spoke around an issue or question asked or didn’t know how to answer the question?

Did you feel like they would be someone you’d do business with or trust with your financial or time investment? Probably not.

That’s why it’s crucial that you’re thoroughly prepared for an interview and anticipate any questions that may be asked, so you don’t ruin your reputation before you even get started.

Here are three tips you can utilize to help you deliver an effective interview:

• Know what you want your audience to take away from the interview.
• Never “wing it.” Just because you’re immersed in a subject every day through your business doesn’t mean you can spontaneously string sentences together to create a smooth interview experience.
• Develop three key talking points that convey your message.

These are just a few practical ways to get you started, but you should always go the extra mile to be prepared for interviews or media coverage—especially if you know in advance that you’ll be participating in them.

Remember, you want potential customers, investors, or community members to trust what you have to say, believe in what you’re selling or offering, and take action after you’ve presented your message.

From your posture to your answers to the way you interact with your interviewer can make the difference between establishing yourself as a go-to professional or ruining your reputation instantly. Always be prepared to make the right impression.

[sc name=”Monica bio”]