1. Analysis of Your Web Presence
Today, brands and businesses are born, thrive and die on the Internet. The way you represent yourself and your company online is absolutely critical for success. To get to know you, I will first analyze your web presence before talking to you.
This means I’ll take a close look at your website(s), blogs, social media pages, etc. I’ll be looking to get a better understanding of who you are as a person and professional, and to see the way your brand narrative is currently represented online.
2. 90-Minute Discovery and Orientation Consultation
This is your time to share all the different pieces that make up your story, your goals, and your brand.
During this time, I use my journalism background to guide a conversation that allows us to unearth more about you as an individual, guide the type of narrative you want to tell, determine the best approach, and make a plan of attack for your story.
We will also review the results of my in-depth analysis of your web presence. Together, we will form a plan to act on the findings and be sure that every piece of information about your brand or business is a part of one coherent and magnetic story.
3. Three 30-Minute Interviews
These interviews will give me the opportunity to capture the story we’ve unearthed for you using your own words. They will be structured like a typical feature interview for a magazine.
As the founder of Exceptional People Magazine, I have over 12 years of experience helping to find the narrative within a subject’s answers. You will be fully, 100% prepared for these interviews and, I guarantee, will be surprised by how confident, cool, and collected you feel.
4. Professionally Written, Designed, and Delivered Brand Story
Using the interviews, we will assemble a beautiful, professional story document that details your unforgettable narrative.