Your brand story is the bridge between you and your audience
- Stories are remembered 22 more times than facts alone. 2
While you may want to list off your accomplishments and stats, it’s unlikely people will retain any of them. But a strong, genuine narrative can absorb the listener and relay everything that plain numbers and data cannot.
- Stand out in a sea of sameness.
A compelling narrative highlights why you are someone worth remembering and allows you to distinguish yourself from the competition and remain relevant and relatable.
- Grab the attention of your target audience.
Remember, like attracts like. A good story communicates what you stand for and will resonate with those who align with your values. Think of how this could impact the people you hire, the company culture you promote, and the growth of your ideal consumer base.
Without a compelling narrative that engages both the heads and hearts of your audience, you risk being that blank spot in someone’s mind—the company they can’t recall, the person they don’t think of for a recommendation.
Do you want to firmly establish yourself as a leader? Bring your company or product to the forefront of the industry? Rebuild a reputation after a crisis?
Whatever your goals are, being strategic about your brand story now means having a long-lasting positive impact in the future.
There are many things you may not be able to control in the world but your image doesn’t have to be one of them.
As part of my process, I offer a complimentary discovery call so we can determine if a custom brand story is the right fit for your needs. I welcome you to share a few details about what you’re looking for beforehand so we can make the most of your time on the call.