Did you know that the same revenue potential can be gained from 10 interviews just as effectively as 100, or 1,000 media interviews? Your results are directly tied to the information you provide during the interview and the impact it has on the audience interview, and what you do with it afterwards. Your success is not based on how many interviews you do.
Getting publicity is great but until you effectively leverage it, you will not experience its full benefits. Learn a couple of key things you should think about when planning how to leverage your publicity into long-term success.
An engaging interview is one that inspires your audience to take action. Journalists and reporters love guests who do engaging media interviews. When journalists can count on you to deliver a thoughtful and engaging interview, that’s a foundation for building a successful relationship with them which can lead you to becoming their favorite go-to person for that topic or subject matter.
Being presented with some of life’s best opportunities is all about timing and being timely. It’s no different with the media. Being responsive and timely will pay off tremendously when seeking publicity. When you respond to journalists’ inquiries, you should be prompt and accurate.
Are you undermining your ability to be found online? Your website is a core branding element for your online identity. Make sure your audience can easily find you. If you don’t make it easy for people to contact you, that’s potential business you’ve lost.
An effective media pitch requires specific key elements to get the attention of a journalist or reporter.
Do you know what topics are of interest to your audience and what makes your business newsworthy? Knowing this can make the difference between you being contacted for an interview tomorrow versus never getting a response from a journalist or reporter.
Are you getting the publicity you’re seeking, or are most of your pitches getting ignored? If you’re not being strategic in who you contact, you’re missing the mark on getting great media opportunities.
Do you know why publicity is important for your business? Publicity is one of the most cost-effective ways to get exposure and building credibility and influence for your business and your professional career.