Your Brand Narrative
Every day you don’t share your story is a missed opportunity.
Because the right one can build credibility, boost sales, and maximize industry recognition.
You may not realize it but you are living and leading with a certain narrative each day.
The question is:
Is that narrative true to your vision or is it a misrepresentation that’s become an obstacle?
Your Message and Image Must Be Aligned
A brand story lets you take control of how you present yourself to the world, be it as a company, product, or person.
Without one, it leaves room for others to write their own narrative about you...and that may not always be the narrative you want.
Not being deliberate about your story means:
This is why having a powerful signature story is a must, whether you are a…
...or really, anyone in a position of influence and impact.
It cultivates a closer connection with your audience or employees, strengthens feelings of trust and honesty, and closes the gap between how you see yourself and how others see you. It can have a direct effect on your bottom line and significantly impact brand preference among consumers. In a time of crisis, it can be the reason why you’re able to rise and survive.
The brand story impact...
Did you know that 85% of people aren’t able to give an example of a memorable brand story when asked? 1
But if people hear a story that resonates with them:
Your signature story, as told by a brand narrative strategist
Finding your particular narrative and framing it in a way that speaks to your audience isn’t always easy.
Or maybe you just don’t know what it is.
This is where I come in to help you create your most compelling and authentic narrative.
Working with a professional brand storyteller can be the difference between being the “clutter” in someone’s life and being the first name they associate with trust, relatability, and relevancy.
As an award-winning business journalist and bestselling author, I know how to identify the unique value that you offer and put it into a personalized story that will engage, persuade, and inspire.
I’ll help find your narrative using a combination of analysis and coaching as we explore what you’ve done, where you’ve been, and where you want to go. Through this process, we’ll develop a story that’s tailored to your message and intent and offers a deeper look into why you exist—an essential element that will get people to emotionally connect and invest in you.
This will all be designed to appeal to a wide base of people without diluting the heart of your story or alienating your core audience.
My brand storytelling strategy has worked for a client list that includes Fortune 500 CEOs, world leaders, and professional athletes. And it will work for you, too.
Want to find out more?
Fill in a few details so we can set up a brief discovery call.
Your brand story is the bridge between you and your audience.
Stories are remembered 22 more times than facts alone.
While you may want to list off your accomplishments and stats, it’s unlikely people will retain any of them. But a strong, genuine narrative can absorb the listener and relay everything that plain numbers and data cannot.
Stand out in a sea of sameness.
A compelling narrative highlights why you are someone worth remembering and allows you to distinguish yourself from the competition and remain relevant and relatable.
Grab the attention of your target audience.
Remember, like attracts like. A good story communicates what you stand for and will resonate with those who align with your values. Think of how this could impact the people you hire, the company culture you promote, and the growth of your ideal consumer base.
Without a compelling narrative that engages both the heads and hearts of your audience, you risk being that blank spot in someone’s mind—the company they can’t recall, the person they don’t think of for a recommendation.
Do you want to firmly establish yourself as a leader? Bring your company or product to the forefront of the industry? Rebuild a reputation after a crisis?
Whatever your goals are, being strategic about your brand story now means having a long-lasting positive impact in the future.
There are many things you may not be able to control in the world but your image doesn’t have to be one of them.
As part of my process, I offer a complimentary discovery call so we can determine if a custom brand story is the right fit for your needs. I welcome you to share a few details about what you’re looking for beforehand so we can make the most of your time on the call.
See how a custom brand story could positively impact you.
Find out more. Complete my contact form.
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