Doing media interviews -- whether it’s radio, newspaper, television or magazines, and even blogs -- is free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars on the table. There’s a huge difference between advertising and publicity and I’ll give you four reasons why publicity has a better advantage over paid advertising:learn more 2 comments
- It’s free.
- People pay more attention to it.
- People are much more likely to trust and believe the message being presented.
- You reach a much larger audience who wants to buy from you.