About: Monica Davis

Recent Posts by Monica Davis

4 Top Reasons Why Publicity Works
Doing media interviews -- whether it’s radio, newspaper, television or magazines, and even blogs -- is free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars on the table. There’s a huge difference between advertising and publicity and I’ll give you four reasons why publicity has a better advantage over paid advertising:


  • It’s free.
  • People pay more attention to it.
  • People are much more likely to trust and believe the message being presented.
  • You reach a much larger audience who wants to buy from you.
Just to quickly share with you the real value of publicity: A single radio ad can cost you anywhere from $400 to $20,000 or a lot more per minute depending on the network or show and whether it’s local or national....
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Mastering the Media: How to Make the Most of Your Media Exposure Opportunities
As a former award-winning TV producer and host, and a current PR/publicity professional and magazine publisher, I have been on both sides of the media interview playing field. I understand what makes a great interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few tricks of the trade that can make you look like a pro -- which will make the reporter’s job easier and most likely translate into a better publicity opportunity.

Here are a few basic tips to follow:

  • When a publicity campaign generates a media response, try to respond as quickly as possible to the initial contact and subsequent requests from them. Reporters, editors and producers, and show hosts are on a constant deadline. If they don’t get what...
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Brand Your Company During Media Interviews
Have you ever watched or heard someone do a television or radio interview and after the interview, you couldn’t remember the phone number even though you were interested in learning more about their product or service? I have had that experience on numerous occasions. If you can’t easily remember their contact information, it becomes a lost sale for them. As a business owner, you should put yourself in that same position. When doing media interviews, wouldn’t you want your listeners or viewers to easily recall your contact information? A vanity or toll-free number is a combination of letters that represents or defines a company’s identity or brand and because it is a very effective marketing technique, these “phone words” should reflect your brand or a description of your brand or identity as...
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