About: Monica Davis

Recent Posts by Monica Davis

How to do Engaging Media Interviews – Ep #7

An engaging interview is one that inspires your audience to take action. Journalists and reporters love guests who do engaging media interviews. When journalists can count on you to deliver a thoughtful and engaging interview, that’s a foundation for building a successful relationship with them which can lead you to becoming their favorite go-to person for that topic or subject matter.

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A Mistake Entrepreneurs Make That Ruin Their Reputation
Trust and confidence are created because we’re able to present ourselves as informed, knowledgeable, and easy to understand. However, when you’re in front of the media, and you don’t embody those aspects, it can quickly lead to immediate and long-term brand reputation challenges. That’s why when you do get media coverage that’s vital to your marketing strategy, you can’t avoid questions, not know the answers, or sounding like you aren’t 100% sure about why you’re there. Think about it. How many times have you heard someone being interviewed on a television or radio show and you noticed that they spoke around an issue or question that was asked or didn’t know how to answer the question? Did you feel like they would be someone you’d do business with or trust with your financial or...
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How Do You Attract Talent to Your Business? – Part 5

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

Your brand is only as strong as its people. So, how do you get the best and brightest to join your team? Especially if you’re in the early stages of building your professional network, it can be a challenge to find top-notch hires and partners. Since most big hires are made through personal recommendations or connections, it can feel daunting to search somebody out from scratch. But it’s not impossible. The best news? You don’t need to resort to random job boards, either. Through thoughtful publicity and media exposure, you can leverage other people’s professional networks. The...
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How Do You Deal with Negative Press? – Part 4

Welcome to the Media Mastery mini-series, where we take a look at the five most common challenges business owners face while trying to build an iconic brand.

When you start getting meaningful media coverage, negative press is bound to happen eventually. In the era of the internet, news moves fast--and unfortunately, the old adage that “all press is good press” is simply untrue. Bad coverage is bad for business. But, bad coverage can be utilized as a platform for growth. And that’s what I’m going to teach you to do. Whether it’s a minor criticism or a complete media meltdown, I always tell my clients to have an action plan in place so they can respond calmly and deliberately.

Stay Calm

Negative press isn’t a...
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