Your Signature Story

Every day you don’t share your story
is a missed opportunity…

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Because the right one can build credibility, boost sales,
and maximize industry recognition

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You may not realize it but you are living and leading with a certain narrative each day.

The question is:

Is that narrative true to your vision or is it a misrepresentation that’s become an obstacle?

A brand story lets you take control of how you present yourself to the world, be it as a company, product, or person.

Without one, it leaves room for others to write their own narrative about you…and that may not always be the narrative you want.

Not being deliberate about your story means:

    • Your brand gets a lackluster response or no acknowledgment at all.
    • A growing gap between the way you want to lead and how employees respond to your leadership.
    • A disconnect between your online or public persona and how you show up in real life.
    • Being passed over for promotions, partnerships, and funding.
    • Giving people little reason to emotionally or financially invest in you or your company.

This is why having a powerful signature story is a must, whether you are a…

    • corporate executive
    • tech innovator
    • public speaker
    • high-profile leader

…or really, anyone in a position of influence and impact.

It cultivates a closer connection with your audience or employees, strengthens feelings of trust and honesty, and closes the gap between how you see yourself and how others see you. It can have a direct effect on your bottom line and significantly impact brand preference among consumers. In a time of crisis, it can be the reason why you’re able to rise and survive.[/text_block]

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The brand story impact

 

Did you know that 85% of people aren’t able to give an example of a memorable brand story when asked? 1

But if people hear a story that resonates with them:

    • 55% are more likely to buy the product in the future
    • 44% will share the story
    • 15% will buy the product immediately
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Your signature story, as told by a brand narrative strategist

 

Finding your particular narrative and framing it in a way that speaks to your audience isn’t always easy.

Perhaps you:

    • Have a story that you want to share but feel it’s too dull or not engaging enough.
    • Are rebranding and need help figuring out your new angle.
    • Haven’t had the time to sit down and think about it.

Or maybe you just don’t know what it is.

 

This is where I come in:
To help you create your most compelling and authentic narrative

Working with a professional brand storyteller can be the difference between being the “clutter” in someone’s life and being the first name they associate with trust, relatability, and relevancy.

 

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[text_block style=”style_1.png” align=”left” font_size=”18″]As an award-winning business journalist and media strategist, I know how to identify the unique value that you offer and put it into a personalized story that will engage, persuade, and inspire.

I’ll help find your narrative using a combination of analysis and coaching as we explore what you’ve done, where you’ve been, and where you want to go. Through this process, we’ll develop a story that’s tailored to your message and intent and offers a deeper look into why you exist—an essential element that will get people to emotionally connect and invest in you.

This will all be designed to appeal to a wide base of people without diluting the heart of your story or alienating your core audience.

My brand storytelling strategy has worked for a client list that includes Fortune 500 CEOs, world leaders, and professional athletes. And it will work for you, too.[/text_block]

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Want to find out more?
Fill in a few details so we can set up a brief discovery call.

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Your brand story is the bridge between you and your audience

 

    • Stories are remembered 22 more times than facts alone. 2

While you may want to list off your accomplishments and stats, it’s unlikely people will retain any of them. But a strong, genuine narrative can absorb the listener and relay everything that plain numbers and data cannot.

    • Stand out in a sea of sameness.

A compelling narrative highlights why you are someone worth remembering and allows you to distinguish yourself from the competition and remain relevant and relatable.

    • Grab the attention of your target audience.

Remember, like attracts like. A good story communicates what you stand for and will resonate with those who align with your values. Think of how this could impact the people you hire, the company culture you promote, and the growth of your ideal consumer base.

Without a compelling narrative that engages both the heads and hearts of your audience, you risk being that blank spot in someone’s mind—the company they can’t recall, the person they don’t think of for a recommendation.

Do you want to firmly establish yourself as a leader? Bring your company or product to the forefront of the industry? Rebuild a reputation after a crisis?

Whatever your goals are, being strategic about your brand story now means having a long-lasting positive impact in the future.

There are many things you may not be able to control in the world but your image doesn’t have to be one of them.

 

As part of my process, I offer a complimentary discovery call so we can determine if a custom brand story is the right fit for your needs. I welcome you to share a few details about what you’re looking for beforehand so we can make the most of your time on the call.

 

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See how a custom brand story could positively impact you.

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[text_block style=”style_1.png” align=”left”]“Monica has the uncanny ability to take your experiences and develop them into a powerful, compelling, and moving narrative. I was able to use the story she created to receive multiple grants worth over $50,000 for my non-profit. She’s an amazing storyteller and brand strategist.”

Ann M. Woodford
Historian – Artist – Author – Activist[/text_block]

[text_block style=”style_1.png” align=”left”]“You laid out my story in such a phenomenal way that it has played an essential role in great relationships I’ve built in the military. Two years later, it’s still having an amazing impact. Monica, you are great at what you do, and I know all of your clients appreciate you – I certainly do!”

Dr. James Williams
Scholar – Author – Speaker – Veteran[/text_block]

[text_block style=”style_1.png” align=”left”]“My story was well received by leaders and CEOs around the world. You helped me leverage my story to get worldwide coverage which led me to discover and establish extraordinary new business partnerships. I’m forever grateful to you for the impact you’ve had on me and my business.”

Mike  Farhat
President, United States Global Partnerships[/text_block]

[text_block style=”style_1.png” align=”left”]“What a superb job of capturing my story. I was taken aback by the candor you managed to release in me. I am speechless!!! It’s ultimate in creativity and execution. You are truly a creative genius.”

Dr. Emma Fraser-Pendleton
Speaker – Coach – Consultant[/text_block]

[text_block style=”style_1.png” align=”left”]“Wow! Thank you so much for making us look so good.”

Tom Ziglar
CEO, Zig Ziglar Corporation[/text_block]

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[text_block style=”style_1.png” align=”left”]“My story, which I’ve never fully told before, is in good hands and I am so honored to have been able to tell it.”

CJ Scarlet
CJ Scarlet, Inc.
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[text_block style=”style_1.png” align=”left”]“I am ecstatic! It exceeded my wildest imagination of what it would be like.”

Mary Wooldridge
Family Nurse Practitioner[/text_block]

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[text_block style=”style_1.png” align=”left”]“Thank you very much indeed for helping us tell our story. This is brilliant Monica.”

Jo Clarkson
UK Operations Director, The Alternative Board (UK)

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[text_block style=”style_1.png” align=”left”]“Monica, I’m moved to tears… you did such an extraordinary job with my story. Wow!”

Shawne Duperon
6-Time EMMY® Winning communications Keynote speaker
Media Coach & Trainer[/text_block]

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[text_block style=”style_1.png” align=”left”]“You are an expert at advising anyone on how to market themselves whether it is verbally, in writing or over the web. Thanks for being such a credible resource. I would recommend that anyone who wants to enhance their brand look to you for brand management. Bravo!!”

Scharrell Talley Jackson
Partner, Chief Financial Officer/Chief Operating Officer, Squar Milner[/text_block]

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[text_block style=”style_1.png” align=”left”]“You make me feel like a million dollars all the time. My husband and I could not get over how fantastically you helped developed our life story.”

Dr. Sander and Suzi Fields[/text_block]

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[text_block style=”style_1.png” align=”left”]“Thank you so much, Monica, for helping me share my story! I am so thrilled and grateful to you.”

Barbara Niven
Hollywood Actress
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Don’t let another opportunity pass you by!
Let’s discuss your potential story.

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